From AI Voiceovers to Brazil Kickoffs

Today’s briefing on NBC’s AI experiment, the Chiefs’ international opener, Quail Hollow’s PGA showdown, ESPN’s streaming pivot, and F1’s Cadillac expansion.

May 27, 2025

🏀 NBC's AI Voiceover Sparks Debate in NBA Coverage

NBC plans to use AI technology to recreate the voice of the late Jim Fagan for NBA broadcasts, starting with the 2025–26 season. While some fans appreciate the nostalgic touch, others express concerns about AI's role in media and the potential overreliance on technology. This initiative coincides with NBC's return to NBA broadcasting under a new $76 billion deal, sharing rights with Disney and Amazon Prime.

🏈 Chiefs to Kick Off NFL Season in Brazil

The Kansas City Chiefs are reportedly set to open the 2025 NFL season in São Paulo, Brazil, facing the Los Angeles Chargers. This marks the NFL's continued efforts to expand its international presence. The full schedule release is anticipated on May 14, with other notable matchups including a Super Bowl rematch against the Philadelphia Eagles and a game against the Buffalo Bills.

🏌️‍♂️ PGA Championship Tees Off at Quail Hollow

The 2025 PGA Championship will take place from May 15–18 at Quail Hollow Golf & Country Club in Charlotte, North Carolina. Top contenders include defending champion Xander Schauffele, Rory McIlroy, Scottie Scheffler, Bryson DeChambeau, and Jon Rahm. The tournament boasts a $20 million prize pool, with the winner earning $3.6 million.

📺 ESPN's Upcoming DTC App to Include Pay TV Subscribers

Disney CEO Bob Iger announced that ESPN's forthcoming direct-to-consumer app, currently referred to as "ESPN Flagship," will be accessible to existing pay TV subscribers. This move aims to ease concerns about cord-cutting and ensure a smooth transition to streaming. The app is expected to launch later in 2025, offering features beyond the linear channel, including potential integration with ESPN Bet and other interactive elements.

🏎️ Formula One Expands U.S. Footprint with Cadillac Team

Formula One is enhancing its presence in the United States by introducing a Cadillac team in partnership with TWG Motorsports and General Motors. This addition brings the total number of F1 teams to 11 and signifies increased U.S. involvement in the sport. The Miami Grand Prix alone is projected to contribute $505 million to the local economy. Furthermore, IBM and Ferrari have launched an AI-powered fan app, highlighting the growing role of technology in fan engagement.